How to Calculate Telegram Bot ROI
Calculating the return on investment for a Telegram bot is straightforward. The key factors are: how many customer conversations you handle daily, how long each one takes, and what percentage a bot could automate. Most businesses find that 50-70% of their customer interactions are repetitive — FAQ answers, appointment confirmations, order status updates, and lead qualification questions. These are perfect candidates for automation.
A typical small business handling 30 messages per day at 5 minutes each spends about 2.5 hours daily on conversations. With 60% automation, that's 1.5 hours saved per day — or 45 hours per month. At $25/hour, that's $1,125 in monthly savings for a tool that costs $9-19/month.
What Can a Telegram Bot Automate?
FAQ Responses
Answer common questions instantly — business hours, pricing, location, services offered.
Appointment Booking
Let customers book, reschedule, or cancel appointments 24/7 without back-and-forth.
Lead Qualification
Collect contact info, budget, and requirements before you spend time on a call.
Order Status & Tracking
Customers check their order status without contacting support.
Payment Collection
Process payments directly in Telegram via Stripe — no external links needed.
Feedback & Reviews
Automatically collect feedback after service delivery while it's still fresh.
ROI by Business Type
| Business Type | Avg. Automation Rate | Monthly Savings |
|---|---|---|
| Services / Consulting | 55-65% | $400-$2,000 |
| E-commerce / Retail | 60-75% | $500-$3,000 |
| Restaurant / Food | 70-85% | $300-$1,500 |
| Fitness / Beauty | 65-80% | $300-$1,200 |
| Education / Coaching | 50-65% | $200-$1,000 |
Estimates based on typical small business with 20-50 daily customer interactions.